ABOUT

Driven towards chasing my dream of making outdoor gear, I started a journey of developing products with YETI Coolers after years of developing business plans, financial analysis, and fundraising. While at YETI, I constantly delivered some of the most complex and shortest timeline product launches. I enjoyed taking on the complexity of product development and finding innovative ways to solve problems. Developing creative strategies and innovative gear is what drives me. 

As the former Executive Director of the Keep Climbing Foundation, I’ve led expeditions to the world’s most demanding peaks. In those environments, a gear failure isn't a logistical nuance—it’s a mission-critical threat. That same high-stakes perspective is the heartbeat of Kreo Point.

I don’t just build products; I build the strategic frameworks that allow them to succeed in a global market. Having led end-to-end product development and supply chain transitions for industry titans like YETI, Revelyst (CamelBak), Otterbox, and Rivian, I provide Founders with the "Big Brand" blueprint. Whether it’s navigating the technical complexities of soft goods manufacturing in China or de-risking a multi-million dollar supply chain, I bring the grit of a mountaineer and the precision of an MBA to every partnership.

From the first prototype to the global launch, I ensure your vision survives the field and thrives at scale.