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KREO Point is at the intersection of Belief x Create. We bridge executive business strategy and physical product innovation. We partner with founders, executives, and high-growth brands to architect product lines, scale technical softgoods, and drive lifecycle execution from concept to commercial launch.
DEVELOP PHYSICAL PRODUCTS
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CREATE PRODUCT STRATEGY.
Specializing in high-performance technical softgoods, adventure gear, defense/tactical, and off-grid hardware.
SERVICES
SERVICES
Product Strategy, Roadmapping, & Insights
Product Strategy, Roadmapping, & Insights
Believing in a strong product vision is a must before starting the challenging path of bringing the concept to market. Let's craft the strategy together.
Business Strategy & Portfolio Alignment
Financial Modeling & Margin Analysis
Product Ideation & Market Research
Go-to-Market Strategy
Multi-Year Product Roadmap Architecture
Consumer Insights & Field Intelligence
New Product Development & R&D
New Product Development & R&D
Creating new products takes considerable focus and execution. I help de-risk the fuzzy front end of innovation through end-to-end product development, sourcing, and manufacturing.
Technical Softgoods & Hardware R&D
3D Printing & Rapid Prototyping
Material Exploration & Advanced Sourcing
Tech Packs, Costing & Specifications
Lab & Field Failure Testing Protocols
Tooling Transitions & Factory Readiness
Fractional CPO & Technical Leadership
Fractional CPO & Technical Leadership
Bridge the gap between boardroom vision and factory execution. I step in as fractional product leadership to guide your teams, optimize portfolio margins, and execute hardware launches.
Portfolio Governance & Line Architecture
Executive Advisory & Board Reporting
Global Supply Chain Diversification
Cross-Functional Team Mentorship
End-to-End NPD Process Design
Vendor & Factory Contract Management
Commercial Strategy Meets Technical Execution
Commercial Strategy Meets Technical Execution
I bring the strategic rigor of an MBA and a PMP to the physical product journey. Drawing from my experience creating and executing business strategy for executive teams at Sandia Labs, ZEEP, Keep Climbing Foundation, YETI, Rivian, and Revelyst (CamelBak), I don't just help you launch a product—I help you build a lasting business strategy to scale your products.
Technical Leadership:
I act as your Technical Lead from first stitch to final shipment. Whether managing the development of a premium leather line like St. Ouro, spearheading softgoods R&D at Allegiance Flag Supply, or driving supply chain strategy for CamelBak, I handle the tech packs, material sourcing, and factory management. I speak the language of the maker, the executive, and the manufacturer—ensuring design intent is never compromised on the factory floor.
Commercial Strategy
Commercial Strategy
I solve for the big picture.
I solve for the big picture.
I bring the strategic rigor of an MBA and a PMP to the founder’s journey. Drawing from my experience creating and executing business strategy for executive teams at Keep Climbing Foundation, Revelyst, Camelbak, Rivian, Sandia Labs, and ZEEP. I don’t just help you launch a product; I help you build a lasting business strategy to scale your ideas.
Product Execution
Product Execution
End-to-End Technical Leadership.
End-to-End Technical Leadership.
I act as your Technical Lead from first stitch to final shipment. Whether it’s managing the development of a premium leather line like St. Ouro or engineering technical soft goods like at YETI, I handle the tech packs, material sourcing, and factory management. I speak the language of the maker and the manufacturer, ensuring your design intent is never compromised by the reality of the factory floor.
Technical R&D & Testing
Technical R&D & Testing
Field-Proven Testing
Field-Proven Testing
Drawing on my background as a professional gear tester for Sea to Summit, Columbia, and Gossamer Gear, LuminAid and an innovation leader at YETI, I apply a "high-stakes" standard to your prototyping. I don’t just look at aesthetics; I analyze failure points in technical textiles, RF welding, and hardware integration. I solve the quality problem in the lab so it never reaches your customers.
BRANDS I'VE WORKED WITH
BRANDS I'VE WORKED WITH
Includes: Full-time employment, consulting, and prototype field testing
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