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Can I help you with a project?
KREO Point is at the intersection of Belief x Create. We bridge business strategy with product development execution by partnering with product founders, executives, and high-growth brands to architect product strategy and drive end-to-end lifecycle project execution from concept to commercial launch.
CREATE PRODUCT STRATEGY & INSIGHTS
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EXECUTE PHYSICAL PRODUCT DEVELOPMENT.
Specializing in high-performance outdoor industry product development with experience with brands such as YETI, CamelBak, Revelyst, Otterbox.
I help de-risk the fuzzy front end of innovation through end-to-end product development leadership, consumer insights, and strategy definition.
SERVICES
SERVICES
Commercial Strategy
Commercial Strategy
I solve for the big picture.
I solve for the big picture.
I bring the strategic rigor of an MBA to the founder’s journey. Drawing from my experience creating and executing business strategy for executive teams at Keep Climbing Foundation, Revelyst (Camelbak), Rivian, Sandia Labs, and ZEEP. I don’t just help you launch a product; I help you build a business strategy to successfully find product-market fit.
Business Strategy & Portfolio Alignment
Financial Modeling & Margin Analysis
Product Ideation & Market Research
Go-to-Market Strategy
Multi-Year Product Roadmap Architecture
Project Execution
Project Execution
End-to-End Project Lead.
End-to-End Project Lead.
I act as your New Product Development Lead from first concept to final shipment. Whether managing high-impact product launches at YETI, the development of a premium leather line like St. Ouro, spearheading softgoods R&D at Allegiance Flag Supply, or driving supply chain strategy for CamelBak, I lead your development projects to hit business goals.
End-to-End NPD Process Design & Management
Project Feasibility Report
Schedule Creation with Critical Path Analysis
Project Scope Definition
Risk Mitigation & Opportunity Analysis
Factory-informed Cost & Schedule Estimates
Consumer Insights
Consumer Insights
Field-Proven Testing
Field-Proven Testing
Drawing on my unique background a innovation NPD leader, a maker, a business leader, and a avid mountaineer, I help brands test early prototypes in order to avoid costly strategy, construction, or material mistakes. I've gear testes for major brand such as Sea to Summit, Columbia, Camelbak, YETI, and Gossamer Gear, LuminAid.
Consumer Insights & Field Intelligence Report
Use Case Development
Industry Analysis
Competitor Analysis
Field Observation & Insights
Photography & Video
BRANDS I'VE WORKED WITH
BRANDS I'VE WORKED WITH
Includes: Full-time employment, consulting, and prototype field testing
Keith Austin
Keith Austin
Founder
Founder
10+ years in outdoor industry innovation development
Mountaineer summiting 20,000 ft peaks & guiding backpacking events
Executive Director & Board Member of Keep Climbing Foundation
Masters of Business Administration (MBA)
Harvard Business School Specialization in Entrepreneurship and Innovation Certification
Certified Product Manager
Project Management Professional (PMP)
Patent holder
Prototyping & Ideation Skillset: 3D Printing, 3D CAD, Cut & Sew, Testing
Schedule a Strategic Consultation.
Schedule a Strategic Consultation.
Contact Keith@KREOpoint.com to get started
THANK YOU!!
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